
subject of customers. I have spent several years attending a lot
of seminars, talks, and discussions on the subject. It has led me
to put together my own training seminar. It is not just something
that I feel I ought to do. It is something that fires me up”.’
32
This attribute is extremely important in terms of technological
awareness. Obviously it’s not realistic to expect a business leader to
be capable of Java programming, but if a modern leader doesn’t have
a natural inquisitiveness of new inventions, and a close colleague
who is technologically literate, he or she is extremely vulnerable to
approving the wrong IT system, missing a new product or a ...