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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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Shrinking the World

If e-commerce mirrored the actual composition of the world, it would be very diverse. Marianne Williamson, noted author and speaker on world issues, presents a new way to look at the people of the world:

“If we could at this time shrink the Earth's population to a village of precisely 100 people, with all the human ratios remaining the same, it would look like this:

  • There would be 57 Asians, 21 Europeans, 14 from the Western Hemisphere (North and South), and 8 Africans.

  • Seventy would be nonwhite; 30 white.

  • Fifty percent of the entire world's wealth would be in the hands of only six people. All six would be citizens of the United States.

  • Seventy would be unable to read.

  • Fifty would suffer from malnutrition.

  • Eighty would live in ...

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