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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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Top Ten Internet Shopping Predictions

We believe there will be progressive and positive changes in the next 10 years that will generate substantial customer adoption and e-commerce growth. Here are some of those predictions accompanied by the elements we feel must evolve. The Internet is here to stay, with or without the positive influences that can shape it into what it needs to be.

  1. Manufacturers will move from product centric-sites to segment-centric sites. There will be a website for kids, for instance, that shows them how to use products and explains simple projects. A seniors' site will cater to the needs of the older person—with content designed specifically for their interests. Everything will be simplified. Increased access for the disabled—those ...

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