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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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Ten Essential E-merchandising Techniques

The following techniques incorporate the best practices from retail and catalog merchandising and blend them with technology innovations to create a profitable and satisfying online store. The online store provides its own best practices that are part of its technological inherent nature. It is this hybrid combination that creates new methodologies for merchandising.

Each online store is unique. The following techniques must be balanced against each other and applied to the store's needs:

  1. Guiding the customer intuitively through the store (navigation)

  2. Standardizing category names (the “aisles”)

  3. Placing products (where they justify themselves profitably)

  4. Increasing items purchased (cross-merchandising and ...

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