Each element on the page should have relevancy. Provide information when it is helpful, but don't provide information just because it's available. This section contains tips on the following:
Forward-looking navigation (links to other pages) and content accounts for at least 80 percent of page design. Deconstruct some of the pages in your website, and view them as blocks of similar kinds of page content:
Print out the home page, a representative category page, and a product page.
Highlight each type of content used with different colors.
For example, highlight ads ...