Online stores use the following six basic component webpages in their store design:
Product detail pages
Informational content pages
Integrating these web pages creates the basic structure of the online store as shown in Figure 5-1.
Each of these pages has specific purposes and inherited traits from traditional channels that must be balanced with the unique capabilities of the online stores. They function as stand-alone, independent entities, yet must ultimately be woven together seamlessly with intuitive navigation models. ...