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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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Part 2: Retail, Catalog, and Online Stores

This section takes an in-depth look at three types of stores: retail, catalog, and online. It looks at similarities among them and then offers in-depth examination of the best practices for each of these shelves. This section will also explain how to apply traditional success strategies of catalog and retail marketing to the online store.

Chapter 3 shares retailing secrets from professional retailers.

Chapter 4 covers catalog marketing and Direct Marketing.

Chapter 5 describes all the features of an Online Store.

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