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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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Chapter 9. The Future: The Not So Final Frontier

With the plethora of changes in the marketplace in the past 10 years, what will the future hold? If you assume all revolutionary changes will be on the Internet only, you may be surprised.

It seems that retailing transformed slowly over the past 30 years, but it actually changed quite dramatically. The thought of selling TV sets or prepared foods in grocery stores would have raised eyebrows not that long ago. Electronic kiosks, self-scanners, and a variety of electronic product demonstrations in the store have not only changed the appearance of the store, but also the way it functions.

The fashion industry sports stores with waterfalls and live music for ambience, as well as changes in how the ...

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