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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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Part 1: Customer-Centered Design

This section of the book looks at new concepts, new rules, and customer insights that are requirements for the new e-commerce marketplace. It consists of the following two chapters:

Chapter 1 explains the issues and circumstances surrounding the morphing online marketplace and customer experience.

Chapter 2 describes the customer and the shopping experience.

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