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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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Looking Forward

The future of e-commerce will provide more than convenience. It will combine a variety of goods, services, education, and entertainment to seamlessly integrate shopping with every other facet of Internet capability.

In fact, the word “e-commerce” will probably go away with time. Shopping on the web will be integrated with every other function and service that the Internet will provide. Implementing customer-centered design today will set the stage for the Internet of the future.

The one primary component of shopping is, and will always be, the customer. Keeping your sights on how the customer shops, understanding customers' needs, and developing your website to meet customer preferences will create the building blocks for a true ...

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