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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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Part 4: Case Studies and The Future

This section features a collection of case studies that describe the future of e-commerce.

Chapter 8 shares numerous case studies for actual application. These four case studies represent how various techniques in previous chapters have applied a customer-centric design and had a successful outcome.

Chapter 9 takes a look at the future consumer and the future of web shopping.

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