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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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The Building Blocks for Better Web Design

Developing a consumer-centered focus is not dependent on the sales vehicle. But each channel adds experience, best practices, and applied learning for online sales, the newest member of the team. Whether selling through catalogs, direct mail, a retail store, or website, the basic building blocks are interchangeable. The elements are consistent through the channel:

Design

As we've seen from the catalog experts, a great deal of planning goes into the design. Successful catalogs are not just a list of products. They present the information in a compelling way and use photography as a cornerstone. They're also built on a grid that is consistent from ...

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