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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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E-tools of the Trade

There are many fixtures used at retail that call attention to specific products or aid customers in finding and selecting products. Here are a few essential e-fixtures leveraged from retail and redeveloped for online sales. Retail stores use fixtures such as peg hooks and shelves. Catalogs use copy and images to merchandise products. Online stores can take key merchandising components and create new electronic fixtures and tools, such as streaming videos and webpage layouts.

The following are some of the most effective e-tools:

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