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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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Ten Essential Retailing Techniques

The first impression of a store begins with its location. Its proximity to other stores that the consumer frequents, accessibility, and convenience are primary. But retailing experts know there is more to retailing than real estate. We will examine ten key retailing essentials that are transferable to web implementation:

These retailing elements can be leveraged to the online environment with little modification. ...

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