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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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Integrating “Shelf” Merchandising Techniques

E-merchandising rules and techniques can be balanced by integrating merchandising and selling concepts from the other shelves to maintain the freshness of your site and avoid the rigidity of old rules. As new practices evolve, such as customer relationship management techniques, you can incorporate them easily when you have a consumer-centered focus. Shopping preferences evolve, manufacturers change systems, and technologies improve. Creating a flexible system to adapt quickly to these changes will help you stay ahead of your competition.

The prerequisites of e-merchandising are a thorough understanding of the following concepts that were detailed in previous chapters:

  • Target the customer: Understand ...

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