Who Can Design?
A “functional” view of design has many implications. One of the most important is that design is not so much a “creative” or “intuitive” ability as it is the result of mastering a set of tools and techniques and applying them in a careful and consistent manner.
Design as a practical tool to multiply the effectiveness of written words has little in common with “creative,” “artistic,” or “self-expression” endeavors.
As such, virtually anyone who wants to can learn how to create attractive, easy-to-read pages!
Design as a practical way to multiply the effectiveness of the written word has little in common with “creative,” “artistic,” or “self-expression” endeavors like oil painting, portraiture, or photography.
Creative design ...
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