Design to Sell

Summary

Today, it’s not enough to be simply a competent writer. If you want your words to be easily read, remembered, and acted on, you have to be able to format them, creating attractive, easy-to-read pages.

Your messages must stand out among the thousands of marketing messages your readers encounter each day. Your words must attract your reader’s attention and be as easy to read as possible. Otherwise, your words will probably go unread—as if you didn’t write them at all!

In the following chapters, you’ll look at the steps you can take to improve the communicating power of everything you create with Microsoft Publisher—and you’ll probably discover many ideas that you can apply to Microsoft Word documents too!

In the next chapter, we’ll look ...