March 2006
Beginner
288 pages
7h 35m
English
One of the best ways to profit from a series of small ads is to drive traffic to your Web site, where prospects can register for your monthly one-page newsletter and download your tip sheet incentive.
When a prospect encounters your small ad, the ad should describe your business and—most important—your incentive and how to obtain it. Prospects should be instructed to visit your Web site to download your incentive and/or register for your monthly newsletter.
Web site delivery of electronic incentives, like tip sheets and previous issues of newsletters, has many advantages. It is:
Free. In contrast to the costs involved in printing and mailing, there are no direct costs involved when prospects ...
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