March 2006
Beginner
288 pages
7h 35m
English
Individuals and firms have long embraced newsletter marketing because it makes sense. Instead of dissipating your time and budget resources on advertisements that inevitably contain a lot of waste circulation—that is, they reach many individuals who might never need your product or service—newsletters permit you to focus on just those most likely to buy.
In contrast to advertising in newspapers or on broadcast media like radio or television, newsletters also provide the space needed to explain the benefits of buying—and rebuying—from you.
The problem is, conventional newsletter publishing rarely works. This is because conventional newsletters typically contain 4, 8, or 16 pages ...
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