March 2006
Beginner
288 pages
7h 35m
English
Content preview from Design to Sell
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Chapter Two. Planning Your Way to Design Success
What you’ll find:
Learn the importance of planning.
Discover the six criteria of effective design.
Learn how good design balances creativity and achieving objectives.
Learn how to work with Project Planning Worksheets.
Find out how printing options influence design decisions.
Planning is a necessity for effective and efficient design. Planning involves making decisions to achieve desired outcomes, based on available resources. A commitment to planning is, ultimately, more important than any preexisting “talent” or “creativity” you might—or might not—possess.
Planning eliminates subjectivity as a design criterion and replaces it with marketing effectiveness. Design success is not based on color, paper, ...
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