April 2013
Beginner
320 pages
8h 37m
English
Content preview from Digital Wedding Photography For DummiesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Relying on Word of Mouth
As your start your business, think about how to get people talking about you. The more people talk about your business to their friends, family, co-workers, and acquaintances, the more the news of your services spreads to prospective clients. Wedding photographers rely heavily on word of mouth to bring in new business, so here are a few things to consider to get people talking:
Give existing clients amazing service: People love a great product and great customer service, so make every effort to give your clients both. Always approach your clients with kindness and a can-do attitude, even when things don’t go as planned. Be quick to respond to e-mails and other forms of communication, and deliver your couple’s photos and albums on time. If you pair fantastic customer service with a beautiful array of wedding photos, chances are your clients will rave about you to their friends and recommend you to other engaged couples.
Create a referral program: A referral program gives past clients an incentive to recommend you to others. The incentives can be anything from a gift card to a free print from their wedding. If you decide to use a referral program, let your clients ...
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