3
Strategic dialogue
The big picture
The strategic dialogue is a generic eight-step model for formulating and implementing strategy (Figure 3.1). It treats strategy as an integral process of formulation and implementation. It focuses on content and process: doing the right things and doing things right. It is an iterative process with an approach that leads to choices while leaving room to keep options open. And it is an approach – the name ‘strategic dialogue’ says it all – that is based on engagement with key stakeholders: what the organisation can and will do are not formulated in an ivory tower, but rather in dialogue with key external ...
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