January 2015
Beginner
344 pages
7h 36m
English
Content preview from Key Management Models, 3rd Edition
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Innovation circle
The big picture
The innovation circle is a model for efficiently analysing and successively managing the life cycle of a new innovation. Innovation – that is, the creation of new products, processes and services – is an essential process for creating a (long-term) competitive advantage. However, innovation processes are often complex and not easy to manage. This model identifies which phases in the life cycle of an innovation are the most important and in greatest need of management focus and attention.
The creation of new products, processes and services is a key challenge for management. The innovation circle identifies ...
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