Internationalisation strategy framework
The big picture
Doing business on an international level requires both thinking about the (new) markets the company is active in or about to enter, and the coordination and synergies of the new activities with current activities. The internationalisation strategy framework is a model that supports this balanced decision-making on how to internationalise the organisation’s activities. The model is built around two types of questions commonly faced by organisations when they internationalise:
- What is my rationale for internationalisation? Is the motivation for internationalisation driven by market ...