January 2015
Beginner
344 pages
7h 36m
English
Content preview from Key Management Models, 3rd Edition
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Stakeholder management
The big picture
Every company interacts with its environment and therefore has to deal with individuals, groups, companies and other organisations: the stakeholders. Some of these relationships are intentional and desirable, while others are not. All have in common the fact that they are involved with the organisation in a certain way and thus have an interest in the activities and objectives of the organisation. Stakeholder management helps to identify the interests of groups and individuals that are important to the company and then to act upon them. It consists of a set of tools to assess stakeholders and to analyse ...
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