The big picture
The Stage-Gate model, also referred to as the Phase-Gate model, takes the often complex and chaotic process of taking an idea (e.g. for a new technology, a new product or a process improvement) from inception to launch and divides it into stages or phases (where project activities are conducted), separated by gates (where business evaluations and ‘go/kill’ decisions are made). At each gate, the continuation of the process is decided on. Originating in the chemical industry, the use of funnel tools in decision-making when dealing with new technology and product development was further developed by institutions ...