January 2015
Beginner
344 pages
7h 36m
English
Content preview from Key Management Models, 3rd Edition
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11
Road-mapping
The big picture
Road-mapping concerns the creation of a common vision. It is a process by which experts forecast future developments in technology and in the marketplace, and identify the consequences of those developments for (individual) firms. The road map model provides a description of how the process of development might be structured.
The road-mapping process clarifies future goals (based mainly on experts’ views of technological development) and the road to achieving those goals. Based on this analysis, it is possible to identify how an individual firm could contribute towards making this development happen or how ...
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