January 2015
Beginner
344 pages
7h 36m
English
Content preview from Key Management Models, 3rd Edition
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38
Crowdsourcing
The big picture
Crowdsourcing is a method that captures the knowledge, ideas and creativity of a large group of people or even a group as large as society as a whole. Through interaction with the group by purposefully posing questions, the organisation can get useful, collective feedback.
This method can be used both externally (with key stakeholders) and internally (with key employees). A good medium for crowdsourcing is the internet or – especially in larger organisations – the organisation’s intranet environment.
When to use it
Submitting a question to a relevant, interested audience or just to people in another field ...
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