January 2015
Beginner
344 pages
7h 36m
English
Content preview from Key Management Models, 3rd Edition
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7
Business scope (Abell)
The big picture
The business definition model introduced by Derek Abell (1980) defines and considers a company on the basis of three dimensions: the customers (who), their needs (what) and the technology and competencies the company dedicates to serve those needs (how). The model – by popular account – determines your business scope: stating what your company and business are about. The model is often used to gain insight into the company and its proposition to the market. It also gives an insight into the company’s possibilities for development in each of the three dimensions. Using this model, the current and the ...
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