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Eight phases of change (Kotter)
The big picture
Kotters’s eight phases of change is a systematic approach to achieving successful, sustainable change by breaking down the change process into eight phases. It is based on a study of more than 100 companies that have been through a change process. Kotter (1990, 1995) found that the most common mistakes made during change processes are allowing too much complacency; failing to create a substantial coalition; under-estimating the need for a clear vision; failing to communicate the vision clearly; permitting road blocks; failing to create short-term wins; declaring victory too soon; and not ...
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