Cultural dimensions (Hofstede)


The big picture

Hofstede’s cultural dimensions can be used to develop an effective strategy to cooperate with people from various countries. By studying survey data on the values of employees at IBM in over 50 countries, Hofstede concluded that there were big differences in these cultural values. In many countries, the challenges and problems around these cultural values seemed the same, but the interpretations and subsequent solutions differed strongly by country. His model is an aid to becoming more effective when interacting with people from other countries. The types of (different) values identified in ...

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