Chapter 7 Crafting a Customer Value Proposition and Positioning
T-Mobile’s strategic repositioning as the “Un-Carrier,” its move to more customer-centric offerings, and continual investment in its wireless network have enabled it to successfully compete against rivals AT&T and Verizon.
Source: Cheryl Fleishman/Alamy Stock Photo
Learning Objectives
After studying this chapter you should be able to:
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