As competition intensifies, design offers a potent way to differentiate and position a company’s products and services. Design is the totality of features that affect the way consumers perceive a product’s look, feel, and function. Design offers functional and aesthetic benefits and appeals to both our rational and emotional sides.11
Many different products, such as M&Ms, can now be customized by consumers.
Source: Ekaterina_Minaeva/Shutterstock
Power of Design
In our visually oriented culture, transmitting brand meaning and positioning through design is critical. Eye-catching form, color, and graphics can help an offering separate ...
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