June 2021
Intermediate to advanced
608 pages
35h 33m
English
Content preview from Marketing Management, 16th Edition
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Managing Channel Conflict
Some channel conflict can be constructive and lead to better adaptation to a changing environment, but too much is dysfunctional.38 The challenge is not to eliminate all conflict, which is impossible, but to manage it better. Reprimands, fines, withheld bonuses, and other remedies can help minimize channel conflict.39 Common mechanisms for effective conflict management include strategic justification, dual compensation, superordinate goals, employee exchange, joint memberships, and co-optation, as well as diplomacy, mediation, or arbitration and legal recourse.40
Strategic justification. In some cases, a convincing strategic justification that channel members serve distinctive segments and do not compete as much as ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.