June 2021
Intermediate to advanced
608 pages
35h 33m
English
Content preview from Marketing Management, 16th Edition
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Managing Self-Service
Consumers value convenience in services,68 and many person-to-person service interactions are being replaced by self-service technologies intended to provide that convenience. To traditional vending machines, we can add automated teller machines (ATMs), self-service at gas pumps, self-checkout at hotels, and a variety of activities on the internet, such as ticket purchasing, investment trading, and customization of products.
To streamline its operations and speed up customer service, Chili’s installed tabletop computer screens in its restaurants so customers can order directly and pay by credit card. The restaurant chain found that users of the service spend more per check, in part because they buy more desserts and coffee ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.