Marketing Management, 16th Edition

Community-Based Corporate Social Responsibility

Healthy long-term growth requires marketers to satisfy a broad set of constituents and objectives. In this context, an important goal involves creating value for the community in which a company operates. There are several domains in which community-based corporate social responsibility typically occurs: improving the workplace, engaging in corporate philanthropy, supporting low-income communities, fostering cause marketing, and engaging in social marketing. We discuss the different types of community-based corporate social responsibility in the following sections.

Corporate Social Responsibility in the Workplace

An important aspect of corporate social responsibility involves creating an environment ...