Social Media Platforms
There are four main platforms for social media: online communities and forums, blogs, social networks, and customer reviews.
Online Communities and Forums
Online communities and forums come in all shapes and sizes. Many are created by consumers or groups of consumers with no commercial interests or company affiliations. Others are sponsored by companies whose members communicate with the company and with one another through postings, text messaging, and chat discussions about special interests related to the company’s products and brands. These online communities and forums can be a valuable resource for companies and perform multiple functions by both collecting and conveying key information.
A key for success in online ...
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