June 2021
Intermediate to advanced
608 pages
35h 33m
English

Tesla’s Model 3 set out to prove that mass-produced, environmentally sound electric cars can successfully and profitably pilfer market share from producers of traditional gasoline-powered vehicles.
Source: imageBROKER/Alamy Stock Photo
After studying this chapter you should be able to:
8.1 Explain how companies use product differentiation to create market value.
8.2 Explain the role of product design in differentiating market offerings.
8.3 Discuss the key aspects of designing product portfolios and product lines.
8.4 Describe the key decisions involved in managing product packaging. ...
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