Marketing Management, 16th Edition

M

• Macroeconomic forecast, 111

• Macromodel of marketing communication, 264

• Macroscheduling decision, 274

• Mail and E-mail, 109

• Mail questionnaire, 109

• Maintenance and repair programs, 197

• Make it Meaningful (internal design slogan), 165

• Malcolm Baldrige National Quality Award, 423

• Management of brand crisis, 228–30

• Managing brand portfolios, 219–21

• Managing customer complaints, 195

• Manufacturing contract, 449

• Market approach, 213

• Market challengers

  • bypassing, 391

  • encirclement attack, 391

  • frontal attack, 391

  • guerrilla attack, 391

• Market demand

  • demand measurement, 110–11

  • forecasting, 111–12

• Market forces

  • globalization, 7–8

  • physical environment, 8

  • social responsibility, 8–9

  • technology, 6–7

• Market forecast, 110

• Marketing

  • brand substitution ...