Innovation with Services
Innovation is as vital in services as in any industry.53 New service categories are constantly being introduced to satisfy unmet needs and wants. Examples include Drybar, the “blow-dry salon” concept created around the simple promise of “No Cuts. No Color; Just Blowouts for Only $40”; Reddit, a giant online digital bulletin board with tens of thousands of active forums where registered users can post content or links; and CareLinx, which functions as a matchmaking site for families with elderly members and nonmedical caregivers who can provide home care.
New service categories are always being created, as with drybar, ...
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