
it had lost several million dollars of revenue through consumer
action.
Rethinking risk
In many ways, the constantly changing nature of today’s
global economy is not well suited to the cautious, risk-averse
e n t re p re n e u r. The need for flexibility and the ability to
embrace continuous change has introduced a whole new set of
challenges for executives around the world as they come under
increasing competitive pressure in the global marketplace.
These challenges have reshaped the way in which risk is per-
ceived.
Research has shown that many of the organizations that are
successful in the constantly changing business environment
place a premium on innovation, ...