
having a more realistic appraisal of fixing dates for product
launches.
•
Organizations can run into problems when they try to guar-
antee a high degree of customer service without back-up or
resources. Many companies have claimed they will offer a
next-day delivery guarantee while underestimating the
resources required to carry out that kind of service. A
similar problem is that e-mail enquiries from a web-site go
unanswered or there is a poor response time, leading
quickly to dissatisfied customers.
•
When launching a new Internet venture, organizations
need to create successful ‘on-line communities’ which mean
that consumers are far more likely to return ...