
Crisis management can play a key role in both ensuring
operational recovery and safeguarding the reputation of
products in the marketplace.
Capacity management
Introduction
The ‘capacity’ of an organization is its ability to mobilize its
resources to generate output (supply) and satisfy market
demand. Capacity planning involves estimating future capac-
ity in the context of a dynamic market environment. Levels of
demand may fluctuate, either leaving organizations with too
much capacity because of low demand, or stretching their
resources to unreasonable limits. If resources are allocated
Operational delivery 105
Figure 3.1 Linking shareholder needs to an ...