October 2011
Intermediate to advanced
272 pages
6h 52m
English
Content preview from Operations Due Diligence: An M&A Guide for Investors and BusinessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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MARKETING
The marketing function provides the strategic direction that keeps the business on the correct course for growth. It defines the market, positions the business into that market, and identifies the optimal product for the market, while moving the business ahead of its competition.
Before you begin to assess the sales and marketing infrastructure, you will have to do your market homework to establish a baseline from which to assess the marketing efforts of the business. Performing your own market research will give you a level of market awareness that will enable you to determine the effectiveness of the business’s marketing activities. If the business doesn’t track market trends, for instance, it could be at risk of losing its ability ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.