
Continued
91CHAPTER 5 • Advertising Effects
Fade-Away Reflection
This is a popular technique for products that are displayed on a white background. It makes the product look as if it were shot
on a reflective surface, and the reflection just fades away underneath it. Here, we’re going to create an ad for a fictitious tennis
racket company, and we’ll apply the fade-away reflection to the racket.
STEP ONE: Open an image of an
object that you want to add a fade-
away reflection to. Put a selection
around the object using any selection
tool. In this example, we need to select
the racket, so press the letter W to
switch to the Magic Wand tool. In the ...