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Practical Predictive Analytics by Ralph Winters

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Preparing the raw data file for analysis

Now that we have had a short introduction to the association rules algorithm, we will illustrate applying association rules to a more meaningful example.

We will be using the online retail dataset, which can be obtained from the UCI machine learning repository at:

https://archive.ics.uci.edu/ml/datasets/Online+Retail.

As described by the source, the data is:

"A transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company mainly sells unique all-occasion gifts. Many customers of the company are wholesalers".

For more information about how the dataset was created, please refer to the original ...

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