In this second Aspect, the coach offers specific possibilities for action. Clearly this requires that the coach be somewhat knowledgeable about what actions might generally make sense. It has often been stated by people who are very knowledgeable about coaching that a coach does not need to be a subject matter expert, that being a good question asker will suffice. This is often true. While being a good question asker—a good Investigator—may fulfill most of a client’s needs, the coach cannot credibly suggest particular business or technical actions with which he himself is completely unfamiliar.
Some clients need more direction. With them, the coach will need to know more about the territory he is working with. ...

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