April 2010
Intermediate to advanced
272 pages
5h 23m
English
What: |
Selecting and using techniques for assessing current requirements and future markets for products. |
When: |
Project initiation and planning, with later review as appropriate. |
Results: |
Reliable information for defining project scope and for making sound decisions. |
Market research has many purposes, but the primary use in projects is for requirements collection to assess user needs. Review what you need to learn, and document the research questions that you need to answer.
Prior to any new market research, review the available information. Check any research done for strategic planning at the organization level. Review internal information such as customer complaints, sales data, and ...
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