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The Strategy Book, 4th Edition
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The Strategy Book, 4th Edition

by Max Mckeown
August 2024
Beginner
250 pages
7h 21m
English
FT Publishing International
Content preview from The Strategy Book, 4th Edition

Thinking before you plan

Strategy is about out-thinking your competition. It’s about vision first and planning second. That’s why it’s so important that you think before you plan. And that the thinking part of what you do is given priority. Strategists who don’t take time to think are just planners.

Frequency: Before, during and after planning.Key participants: Everyone needs to think, but this starts with you.

Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. He built it over the weekend. He built it without permission. It was a copy of an already existing idea and it was shut down. So he decided to build something better and launched Facebook from his dorm room. Thinking came first – what stuff could be done and ...

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Publisher Resources

ISBN: 9781292734712