Not every intended strategy will be realised. Not all realised strategy comes from deliberate strategy. This is how strategy really happens. It is a mixture of what you plan and what is done that is not part of the plan. Understanding this helps you to be a better strategist.
Mintzberg’s deliberate and emergent model
Source: Adapted from Mintzberg, H., Strategy Safari, Pearson Education, 2009.
An arrow labelled deliberate strategy points from the intended strategy block to the realised strategy block. Another arrow from the intended strategy points to the unrealised strategy. ...
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